PRIVACY POLICY

Effective Date: January 16, 2025

1. Introduction

At PureLuxuryBaths, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website pureluxurybaths.com (the “Website”) or purchase our products. By using our Website, you consent to the practices described in this Privacy Policy. We are dedicated to maintaining your trust and ensuring transparency in our data handling practices.

2. Contact Information

3. Information We Collect

We collect information from you in various ways when you interact with our Website. This includes:

  • Information You Provide Directly:

    • Account Information: When you create an account, we collect your name, email address, password, phone number, and shipping/billing address.

    • Order Information: When you place an order, we collect information about the products you purchase, your payment information, shipping and billing details, and any specific delivery instructions.

    • Communication Information: When you contact us with inquiries, feedback, or support requests, we collect the information you provide, including your name, email address, and the content of your communication.

    • Marketing Information: If you subscribe to our newsletter or marketing communications, we collect your email address and any other preferences you may provide.

    • Surveys and Feedback: If you participate in our surveys or provide feedback, we collect the information you choose to share.

  • Information We Collect Automatically:

    • Log Data: When you visit our website, our servers automatically record information, including your IP address, browser type, device type, operating system, referring URLs, pages you visit, and the dates/times of your visits.

    • Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior. This includes your preferences, website usage patterns, and other activity on our website.

    • Location Data: With your consent, we may collect data about your location if you enable location services on your device.

  • Information From Third Parties:

    • Payment Processing: When you make a purchase, your payment information is processed by a third-party payment processor. We do not store your full payment information on our servers.

    • Shipping Providers: We share your shipping information with third-party shipping providers to fulfill your orders.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Fulfillment: To process your orders, ship your products, and manage returns and exchanges.

  • Account Management: To create and manage your account, provide customer support, and enable access to your order history and preferences.

  • Personalization: To personalize your experience on our Website, including recommending products and tailoring content to your preferences.

  • Communication: To respond to your inquiries, provide customer support, and communicate updates about your orders and account.

  • Marketing and Advertising: To send you marketing communications, including newsletters, promotions, and special offers, based on your preferences.

  • Website Improvement: To analyze website usage patterns, improve our website and services, and troubleshoot technical issues.

  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

  • Fraud Prevention: To protect against fraud, unauthorized transactions, and other illegal activities.

5. Sharing of Your Information

We may share your information with the following third parties:

  • Service Providers: We share information with third-party service providers that assist us in operating our website, processing payments, fulfilling orders, providing customer support, and conducting marketing activities. These service providers are contractually obligated to protect your data.

  • Shipping Providers: We share your shipping address and contact information with shipping carriers to deliver your orders.

  • Payment Processors: Your payment information is processed by third-party payment processors. We do not store your full credit card information on our servers.

  • Legal and Regulatory Authorities: We may share your information if we are required to do so by law or in response to valid legal requests from law enforcement, government agencies, or courts.

  • Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your information may be transferred as part of the transaction.

  • With Your Consent: We may share your information with other third parties with your express consent.

6. Data Security

We take the security of your information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure Servers: Hosting our website on secure servers that are protected by firewalls and other security technologies.

  • Data Encryption: Encrypting sensitive data, such as payment information, during transmission.

  • Access Controls: Limiting access to personal information to authorized personnel only.

  • Regular Security Assessments: Regularly reviewing and updating our security practices.

Despite our efforts, no security system is completely impenetrable. We cannot guarantee that your information will be absolutely secure from unauthorized access. Please be cautious when sharing personal information online.

7. Your Choices and Rights

You have the following rights regarding your personal information:

  • Access and Correction: You can access and update your personal information through your account settings on our Website.

  • Opt-Out of Marketing: You can opt out of receiving marketing communications at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

  • Cookie Control: You can manage your cookie preferences through your browser settings.

  • Data Deletion: You can request to have your account and associated information deleted by contacting us. However, we may need to retain certain information for legal or accounting purposes.

  • Location Tracking Control: You can disable location tracking in your device’s settings.

  • Withdraw Consent: Where you have consented to our use of your information, you can withdraw that consent at any time.

To exercise these rights, please contact us at contact@pureluxurybaths.com. We will respond to your request within a reasonable timeframe.

8. Children’s Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete it promptly. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us.

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your own. If you are located outside of the United States, please be aware that the data protection laws in the United States may differ from the laws in your country. By using our Website and providing your information, you consent to the transfer of your information to the United States.

10. Retention of Your Information

We retain your personal information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely dispose of it.

11. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time without prior notice. Any changes to this Privacy Policy will be posted on our Website. Please review this policy periodically to stay informed about our privacy practices. Your continued use of our website constitutes your acceptance of the revised policy.

12. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Michigan, without regard to its conflict of law provisions.